Cake, Taylor Mali. “The The Impotence of Proofreading.” Slice. Florida A&M University, 19 Oct. 2010. Web. 27 Oct. 2010.
Slice is an online supplement to “cake, a journal of poetry and art”, the literary journal at Florida A&M University. It is a blog that features poems of the week, photographs and video clips. The last blog was posted on October 19, 2010 and it is a stand up about the importance of proofreading called, “The The Impotence of Proofreading,” by Taylor Mali. This video wants us to laugh while teaching us how important it is to proofread because things can take on a different meaning when the wrong word or spelling is used. This video’s primary audience is the Florida A&M University students. Secondary audience is students from any university and accidental audience could be anyone.
I found the link to this blog on Florida A&M’s literary journal website. Mali wants his audience to be entertained by his stand-up, but most importantly he wants his audience to think twice before submitting a paper that was not proofread or was only proofread by the computer. He supports his argument by doing a stand-up routine about proofreading and he uses similar words to the possible ones intended. His tone is sarcastic. The visual is very explicit, because his words were carefully chosen.
Knowledge is created in the video by the use and purposeful misuse of words. For example, the title which includes the word impotence could or should have been importance. He also uses the word colleague instead of college, among many others. Knowledge is communicated through comedy, the twisting of words, and the use of words that are similar to the obviously proper words. This video was created for the discipline of English Studies. English studies values papers (writing) that are done in proper MLA format. If MLA is not always used the right way (which it should be), the paper must be proofread for correct spelling, because spelling is the simplest thing to do, with the aid of a dictionary.
"The The Impotence of Proofreading":http://haveasliceofcakepoetry.blogspot.com/
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